For some pet-sitting or dog-walking businesses, the simple answer might be "no." You might think that blogging is only for big businesses and a waste of time. And this may be true for some pet-care businesses. But having a blog on your website can be a great way to market your business and get to know your current and potential clients. If you want to grow your SEO organically and find more ways to connect with your customers, blogging could be a simple and fun way to help you achieve your goals.
Blogging nowadays is as simple as writing an update or sharing a funny tale, thanks to drag-and-drop site builders like Squarespace, Wix, and Wordpress. You don't have to put in a lot of time to keep up a blog. It might be as easy as just writing one or two blogs a month. This post will help you decide if your website needs a blog.
Here are some of the most important reasons why your pet sitting or dog walking business should have a blog:
Helps customers find you more easily
Every blog post you write gives your site more information. When search engines are looking for results to show potential customers, they are looking for really good content. For example, if you write a blog post about the best dog parks in Wisconsin and someone with a dog searches "best dog parks in Wisconsin," they might find your post! This person might also be going on a trip next month and need someone to watch their pets.
You can also share great content on your social media accounts. Let's say that Susan, one of your clients, reads your blog post about great dog parks and tells her Boston Terrier meetup group about it. Well, it just so happens that the owners of a couple of Boston Terriers are looking for someone to walk their dogs every day. Blogs are a great way to get your name out there online and get people to find your website through natural search results.
Help Increase Your Reputation
When people are looking for a pet sitter, they want to know how reliable you are, how professional you are, and how much you care about what you do. All of these questions can be answered by a blog! Let's say you wrote a blog post about why everyone on your team needs to be trained in Pet First Aid and CPR. That can really set you apart from your competitors.
Having a blog with a lot of great content and real stories about pet care will help you become an expert on the topic. Clients and potential clients will know that you care about giving their pets the best care possible. Because of this, clients will be more tech-savvy and considerate.
Maintain Client Relationships
In the world of pet sitting or dog walking, you usually only meet your human clients once, and then you might never see them again. Even though you send them updates and cute pictures all the time, it's important to keep building a relationship with them. You can send the post about your "Pet of the Day" from your blog to your client. Who knows, they might tell their neighbor, and now you have a new customer!
A blog can also be a great way to let existing clients know about news and share unique content. You might have decided to add more services or grow the area where you do business. A blog post can be the best way to share this information and explain why it's important. It's also possible that if you create helpful pet care content for your clients, they will be more likely to tell their friends about your services.
Other pet-related businesses are an excellent source of new clients for your pet sitting or dog walking service. It's common to see a bunch of business cards near the cash register when you go into a store that sells pet supplies. This is a great way to get your name out there among local pet owners, but why not get to know them better? A blog post about the many reasons why your pet care business depends on ABC Pet Supply would be interesting. Send ABC a link to your article and ask him to share it with the people he knows. ABC might even write a great article about your business.
How Important Are Blogs, Anyway?
Even though not everyone should blog, it could be a great fit for your business and goals. Just remember to stay consistent and that quality is much more important than quantity. Write about things you would like to read, and be sure to include lots of great pictures of pets. Don't forget to enjoy it as well.
Here are some suggestions for topics to include in your blog article.
- Updates & Announcements
- Videos Recordings
- Customer highlights
- Special deals
- Personal Interviews
- Featured product or local business
- A story about your business and staff